Brand & Content Designer
Five years of studios, shops and side projects.
Projects
Brands, campaigns and the odd zine.
The problemA neighborhood café was opening in six weeks with no name, logo or menu.
What I builtA name, a hand-drawn logo, a two-color menu printed on a risograph and a simple website.
The resultOpened on time; the menu became the most photographed thing in the shop.
The problemAn indie bookstore wanted a reason for people to come back every month.
What I builtA free monthly zine of staff picks and local writers, designed in two inks.
The resultTwelve issues so far; the shop says Thursday visits are up by a third.
The problemA park nonprofit's posters blended in and volunteer sign-ups were flat.
What I builtBold one-word posters and matching social cards, one for each park in the borough.
The resultVolunteer sign-ups doubled in the spring season.
The problemA friend's new font had no way to show off what it could do.
What I builtA 24-page printed specimen and a one-page site to buy the font.
The resultSold out of the first 200 copies; the font is now used by two magazines.
Exhibition history
Five years of studios, shops and side projects.
Oldest on the left. Wider frames were longer stays.
Feb 2023 – Present
Sidecar Studio, Brooklyn, NY
Jul 2021 – Jan 2023
Little Fern Co., New York, NY
Jun 2020 – Jun 2021
Self-employed, Brooklyn, NY
Training
Class of 2020
Pratt Institute
Contact
Open to brand and content design work, full-time or freelance. Email is the fastest way to reach me.