Resume Websites

Clara Whitfield

Marketing Analytics Lead

In brief

Experience
7+ years in publishing
Currently
Halden Press
Based in
Chicago, IL
Education
B.A. English
  • SQL
  • Tableau
  • Google Analytics
  • Excel
  • Python

Correspondence

Write to me

clara@example.com

My experience

Chapters

From editing manuscripts to measuring what readers love: seven years helping a publisher decide what to print next.

Editorial Assistant III Content Analyst II Marketing Analytics Lead I

Each book is a role, oldest on the left. Taller books were longer stays.

I

Jan 2024 – Present

Marketing Analytics Lead

  • Run the monthly reader survey and the dashboard the whole editorial team now plans from.
  • Tested 40 cover and title options a year, lifting preorders on tested books by 22%.

Halden Press | Chicago, IL

II

Aug 2021 – Jan 2024

Content Analyst

  • Built the first report tying newsletter clicks to book sales.
  • Cleaned eight years of sales data so every title could be compared fairly.

Halden Press | Chicago, IL

III

Jun 2019 – Jul 2021

Editorial Assistant

  • Read and logged 1,200 submissions a year and kept the issue schedule on time.

Lakeshore Review | Evanston, IL

Selected work

From the press

A cover test, a newsletter followed all the way to the sale, and that newsletter redone.

Two book covers for The Salt Year side by side: a dark navy original with 3.1% click-through and a bold yellow and red challenger with 4.6%, marked chosen for print.
Which cover sells?Two covers, 500 readers each, and the one that went to print. Sample data.
A catalog-style page showing a funnel from 90,000 newsletters sent to 38,700 opened, 5,400 clicks and 1,120 preorders, with clicks by section and two sections crossed out.
Newsletter to saleOne issue, from 90,000 inboxes to 1,120 preorders. Sample data.
After: the redesigned newsletter with the book cover, a short headline, a Preorder button and an author interview teaser.
Before: a newsletter email in two dense columns of text with a single small 'click here' link.
Before After
The newsletter, redoneA wall of text, rebuilt around one book and one button. Drag to compare.

Case studies

Selected projects

Two projects, each with the problem, the work and the result.

2025

Testing covers before print

The problem. Covers were chosen in a meeting, and nobody knew which ones actually sold books.

What I built. A quick reader test that shows two covers to 500 newsletter readers and tracks which one gets clicked.

The result. Tested books now see 22% more preorders, and the test runs for every new title.

  • SQL
  • Google Analytics

2022

From newsletter to sale

The problem. The newsletter went to 90,000 readers, but no one could say if it sold a single book.

What I built. A report that follows each newsletter link through to the bookstore order.

The result. The team cut two sections nobody clicked and doubled down on author interviews.

  • Tableau
  • Excel

Where I studied

Education

B.A. in English

Loyola University Chicago

Class of 2019

  • Cum Laude

Correspondence

Let's talk.

I'm open to marketing and analytics roles in Chicago or remote. Email is the fastest way to reach me.

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